LinkedIn Growth Strategy For freshers:
Are you Freelancer, Digital Marketer, Developer, and Fresher looking for job opportunities? then for this purpose, there is no best place than LinkedIn in the World.
But most of us don’t use LinkedIn to its full potential, Reason is lack of knowledge and awareness about LinkedIn. LinkedIn is the best Social Platform for one’s Professional Growth. If you work on LinkedIn Like Social Influencers are doing on Instagram, YouTube, Facebook you can earn Tons of Money and fame, Like seriously no kidding!.
Example Time
Now Let’s take an example of the World most Subscribed YouTube channel, i.e T-Series(140 Million Subscriber). If T-Series set to Launch a new Video it is undoubtedly a hit, reason is T-series Subscribers list, which is massive.
YouTube, Instagram, Facebook, are Oversaturated everyone is running for it, but here LinkedIn can help you since it is not as popular as Instagram and YouTube, But LinkedIn has significantly shown its growth in the past 3 years and hence giving high returns to many people. People on LinkedIn have become brand and they are promoting themself as personal brand.
Now do you know the advantage of becoming a brand?, Like you can sell anything, tiffany and co is selling paper clip at 1400$, next Brands will approach you for collaboration, Companies will chase you as if you are a mad scientist.
Consider an Example if I become one of the top-grossing digital marketer in LinkedIn, then domestic Client as well foreign client will contact me for my consultation, Brand will try to collab with me, I can sell my Digital products(E-Courses, E-Books, etc). I can Divert traffic to my website and earn from ads, Anyhow I will be rich and famous!
Are You with me? Don’t get bored Stay with me now it will be interesting.
If you are thinking to start a YouTube/IGTV Channel in some unique niche (let’s Say a Tech-savvy Channel that review cheapest and best tech) then understand one thing you will require 4000 hours of content watch time in India for Adsense eligibility, Seems like Mt Everest isn’t it? yes, it is massive!
What should I do?
Don’t Worry everything is possible in this digital world! So the content you are posting in YouTube post same content in LinkedIn too.
What will be the advantages of This?
- You can redirect traffic of LinkedIn to Your YouTube Channel.
- If your content is appealing and engaging you can get massive amount of followers.
- Brand CEO, CFO can directly notice Your Work.
- You will get the opportunity to collaborate with the brand.
- High possibility that you will become a Personal Brand.
For this You Need to understand LinkedIn Growth Strategy.
LinkedIn Growth Strategy For freshers:
As I told you, LinkedIn is a Platform for Professional and it provides endless opportunity for business as well as for professional growth, To Grow in LinkedIn You will Require Strategy to execute.
Following are the strategy that you need to execute:-
- Find Your Unique Niche.
- Understand Whether You want to Promote Your Brand or You as Personal Brand.
- Develop Your Content.
- Identify Your Target audience.
- Optimize Your LinkedIn
- Play Game of Connection.
- Develop High-Quality Content on Roll.
1. Find Your Unique Niche.
Finding Your Unique Niche is very important when you want to monetize it, Look it is very simple if you don’t have any idea just think about the skills that you have.
Example Time:
Skills one can have- Coding, Web Development, Writing, Storytelling, Public speaking, Digital Marketing, etc.
So pick up your skills in which you are good, try to enhance those skills, and think of something unique approach you can do in that field.
2. Understand Whether You want to Promote Your Brand or You as Personal Brand.
One of the most important factor that you must consider in order to grow in LinkedIn is, Understand Whether You want to Promote Your Brand or You as Personal Brand.
Means, suppose Nick is having a Website development firm and he also conduct online classes to help students learn web development. So here Nick has to understand whether he wants to promote his firm or himself as a Personal Brand.
If you are freshers, Freelancer I suggest you to go with your personal brand development. Because people care about people influencers are having more impact than a company that is why multi national companies ask celebrities for their brand promotion.
To be Honest in today’s World everything is the game of Personal Brand!
3. Develop Your Content
Once You have decided your unique niche next step is to develop high quality and engaging content, In today’s world content is the king. So give you all time and effort in building high quality and plagiarism free content, please do not copy or remake content from the web. At least make some enhancement in the existing content of your niche.
4. Identify Your Target audience.
Image-1
Image-2
Identifying Target audience is very important factor in LinkedIn growth. let us understand this with an example:
Example Time:
Suppose if you are a digital marketer and you are accepting and inviting connections that are civil engineers and mechanical engineers, So answer my one question will mechanical engineer help you in giving projects? will they collaborate with you? The answer is No.
Yes this the case where we all fail, what you have to do is you have to search for people, groups, based on your niche and try to connect them. because niche-specific people will only give you business!
Above are the two images where in Image-1 depicts how you can search niche-specific people and in image-2 depicts that you can visit famous personality profile and from there you can add active people to your connections.
5. Optimize Your LinkedIn Profile.
After determining Your TA(Target Audience) next step is to optimize your LinkedIn Profile. In this process remove all unnecessary and irrelevant connections from your profile.
Add in this way:
- Be very specific to whom you connect.
- Most important connect with only those people that are having the potential to give some kind of business and they can add some value to your network.
- Be very Niche-specific.
- connect with some active groups.
Now Optimize your complete LinkedIn Profile. Find the Some Famous People of Your Niche and see their Profile, and try to Optimize Your Profile Like them.
6. Play the Game of Connection
Send invites to new people, try to communicate with them, share your ideologies with them. Share your Content with your connections, And yes Play the game of Connections.
7. Develop High-Quality Content on Roll.
High Quality content is something that will keep your connections engage, Try to make video content as video content have more impact then contextual content.
Your Content will only help you get to fame and business so share Your unique skills in the form of content.
LinkedIn Growth Strategy | Conclusion
Following are the experimental LinkedIn Growth Strategy one can implement to grow their LinkedIn organically. Hope this article will help you in gaining a high-quality connection!